Have it. Love it.
hili recommend it.

hili is the best way to get real recommendations from people you trust and build authentic connections with brands you love—it’s more organized than a group text, more personal than Reddit, and more meaningful than Facebook.

Young woman with short green hair and pink heart stickers on cheeks, smiling with eyes closed, surrounded by a sneaker, a black

What is the best car seat for a newborn?

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What leggings are best for training?

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Which e-commerce platform is best?

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What hotel should I book in Austin?

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What is the best shampoo for thin hair?

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Which moisturizer are you loving right now?

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What is the best car seat for a newborn? 〰️ What leggings are best for training? 〰️ Which e-commerce platform is best? 〰️ What hotel should I book in Austin? 〰️ What is the best shampoo for thin hair? 〰️ Which moisturizer are you loving right now? 〰️

In a time when every recommendation is sponsored, when trust is traded for reach, when authentic discovery is buried under paid promotions, we have few voices we can truly trust.

Our choices have been curated by algorithms – by influencer feeds and targeted ads, by sponsored content and hidden agendas. Our connections are filtered through platforms that prioritize engagement over authenticity.

What should have been simple—finding things we love— has become clouded by noise.

But genuine connection was never lost, just waiting to be reclaimed.

Welcome to hili. Where recommendations flow from real relationships, not algorithms. Where trust isn't manufactured, but earned.

Abstract gradient background with soft pink, purple, and blue colors blending seamlessly. 
WELCOME TO HILI
Abstract digital art featuring a large, gradient sphere with pastel pink, purple, and blue colors against a black background.

Where discovery feels like coming home.

HOW WE’RE DIFFERENT
  • Friends Illustration

    More Personal Than Social Networks

    No clutter, no competition for likes — just authentic recommendations from people you trust.

  • Handshake Illustration

    More Trustworthy Than Review Sites

    Every suggestion comes from someone whose taste and judgment you value, making it relevant and reliable.

  • An illustration of two women with magnifying glasses, one kneeling and one standing, with a large pink question mark between them.

    More Relevant Than Search Engines

    Discover products and services tailored to your life, not shaped by algorithms or paid promotions.

  • A digital illustration of three people with their heads close together, hugging each other, with a purple gradient background.

    Genuine Connections Over Anonymous Crowds

    hili focuses on recommendations shared by real people within your trusted network — not strangers.

FEATURES THAT WORK FOR YOU
Phone screen showing hili app interface to solicit recommendations from friends titled 'What are you looking for recs on?', with fields for additional details, category tags like Fashion, Beauty, Home, Children, Business, Travel, and Sports.

Ask, Share, Discover

Send your recommendation requests to friends or explore trusted communities and brands for personalized insights.

Phone screen displaying a hili collection of saved items, including pickleball equipment, jewelry, kids' items, and personal style photos within an app interface labeled "Saved Recs".

Save & Organize

Easily save recommendations to revisit them whenever you're ready.

Mobile app displaying a list of hili's online communities with names, member counts, and request buttons, under a header labeled 'Communities' and filter options like 'Newest', 'Most Active', 'Popular', and 'Local'.

Expand Your Circle

With hili, you can connect with curated communities, experts who share your interests, and even brands you admire, making it easier than ever to find things you’ll love.

Phone screen displaying a chat conversation with hili's AI search tool about searching for black boots, featuring an example product named The Glove Boot ReKnit with a discounted price, along with text and icons on the phone's interface.

Thoughtful AI, Designed for You

Our recommendation engine helps you easily find what you are looking for and adapts to your preferences without tracking or selling your data.

RECENT COMMUNITY ASKS
hili community member post asking about the best meal delivery service, mentioning the difficulty of balancing full-time work and parenting, with three responses and options to reply or share.
hili community member post asking for recommendations on silk or satin pants suitable for work, mentioning she prefers sizing up to 14/16.
hili community member post requesting recommendations for lightweight, fur-lined winter boots, with 30 responses.